A whimsical cartoon character with a white cloud-shaped head, round black glasses, a red sweater with a white heart, and blue shorts stands on a garden path. The character is touching an orange-and-black butterfly, with a small blue bird nearby and colorful flowers, trees, and a bridge in the background.

The name LUMA was created around four ideas that sit at the heart of her character and stories:

L - LOVE

Love means caring for family, friends and the world around us. It is found in kindness, friendship, helping one another and all the small moments that bring people closer together.

U - UNDERSTANDING

Understanding begins with noticing how we feel and learning to recognise the feelings of others. It is about listening, appreciating differences and becoming more aware of ourselves and the people around us.

M - MIND

Mind represents imagination, curiosity, thinking and learning. LUMA wonders, asks questions and enjoys discovering new ideas with an open mind.

A - ADVENTURE

Adventure is not only about travelling far away. It can be meeting someone new, trying something for the first time, experiencing a new feeling or discovering something unexpected in everyday life.