LUMA may live in an imaginative world, but what she experiences is deeply connected to real human life.
The excitement of trying something for the first time.
The comfort of being with family.
The uncertainty of a new feeling.
The joy of helping someone.
The courage to join in.
The curiosity to ask, "Why?"
The happiness of sharing a simple moment together.
These are the experiences at the heart of The World of LUMA.
Characters With Something to Share
LUMA and the characters around her do more than tell stories.
Through the way they feel, respond, discover, help, connect and grow, they carry messages that children can recognise in their own lives.
We want children to see a little of themselves in these moments — and give families something they can enjoy, talk about and experience together.
Discover LUMA in Our Bookstore
Our online bookstore brings The World of LUMA together in one place.
Families can discover LUMA's storybooks, travel adventures, books about feelings, colouring and activity books, letters, stationery and other creations inspired by LUMA's world.
Some are made for reading together. Others invite children to colour, write, create, imagine or share something of their own.
Each one is designed to carry a little part of LUMA's world into everyday family life.
From LUMA's World to Yours
A story can become a conversation.
A letter can become a connection.
A colouring page can become a quiet creative moment.
An activity can become something a family enjoys together.
A character can help make a feeling easier to understand.
That is why LUMA's world continues beyond the books themselves — through letters, activities, stationery, keepsakes and new creations still to come.
Growing With LUMA
As children grow, their world grows too.
There are new questions to ask, new feelings to understand, new people to meet and new things to discover.
We want LUMA to be part of that journey — not by telling children what to think or feel, but by giving them a warm character through whom they can explore, wonder, recognise and connect.
Because childhood is not made only of big milestones.
It is built from thousands of little moments.
The World of LUMA celebrates those moments — bringing them from LUMA's world into yours.